A review of international casino websites revealed a trend in immersive, visual content verging on the cinematic. In order to convey the experiences casinos have to offer, the more innovative sites employed narrative techniques ranging from voice over narration to serving content based on common casino visitor profiles or idealised personality types.  Some sights are dabbling with the creation of a social networking presence, such as a Facebook profile for a Virtual Concierge, but there is no user generated content. Seems what goes on in casino complexes, stays in casino complexes…